Our Pure Air Promise

Moxie Ingredients

Along with a few proprietary ingredients, Moxie Paints are made from chalk, clay, limestone, and earth mined pigments, such as ocher and mica, to give us beautiful rich colors. All our products are made with pure clean water, and without solvents.

At Moxie we believe that people are more important than paint, and the health of our customers always comes first. All our products are non-toxic, hypoallergenic, and VOC-Free, making them completely safe for your family, the environment, and you.

All our products are:

·  water based
·  non-toxic
·  hypoallergenic
·  voc-free
·  formaldehyde free
·  lead free
·  acetone free
·  ammonia free
·  heavy metal free
·  free from noxious off-gasses
·  compliant with ASTM D6886
·  compliant with California Proposition 65

“Look deep into nature and then you will understand everything better.” – Albert Einstein


Green is the New Black

You’ve heard the claims. Businesses everywhere are going “green.” Our favorite products are turning up with “environmentally safe” labels and new sales-inducing seals of approval. Companies that manufacture paints are making claims about low VOC’s or no VOC’s, and it’s getting more and more difficult to sift through all the rhetoric. But the facts are pretty simple.

Over the years we’ve made incredible strides to eradicate contaminates like lead paint and asbestos from our homes and businesses. But we’ve managed to let a whole new contaminate walk in the door behind them. According to studies confirmed by the EPA, “our indoor air is still more polluted than [our] outdoor air,” due to the “evaporation of volatile organic chemicals.”

This invisible phenomena, more commonly known as “off-gassing,” is filling our homes with a new kind of harmful contaminate. In fact, the EPA now contends that our “indoor air can actually be as much as 10 times more polluted than outdoor air.”

So how do we fix it? At Moxie we’re helping to solve the problem in two ways:


NO Means NO

We can’t prevent all VOC’s from getting through the front door. But we do know that 80% of them come from paint… and that’s something we can change.

According to the “Green” building standard, this is the VOC content of most paints:

·  Typical latex paint – 250-300 grams per liter
·  Low VOC paint – 50 grams or less per liter
·  No VOC paint – 5 grams or less per liter

More simply put, your “No VOC paint” may actually contain over ¼ c. of damaging VOC’s in every gallon. And your expensive, “low-VOC” chalk type paint may contain ½ c. of VOC’s in every quart.

At Moxie Paints we believe No VOC’s should mean ZERO. So we created a standard above the “Green” Building Standard. At Moxie we’re proud to say that all our products are completely non-toxic, hypoallergenic and ALWAYS 100% VOC-Free. When you walk through your front door with Moxie Paint, no VOC’s are walking in with you. It’s that simple!


Purify, Purify, Purify

By simply eliminating VOC’s from the paints we use, we can significantly reduce the number of contaminates evaporating into the air. But what do we do about the existing ones?

When you protect your painted pieces with our Moxie Armor, you’re doing more than just protecting the finish. You’re helping to purify the air around you.

Our groundbreaking, and exclusive, formula actually absorbs existing VOC’s from the air, trapping and neutralizing them for years to come. By participating in a hobby you love, you’re helping to clean the air your breath. And that’s a good thing!

“It’s not easy being green.” – Kermit the Frog

For more information about indoor air go to: http://www2.epa.gov/indoor-air-quality-iaq


All Creatures Great and Small

At Moxie Paints we believe health and safety should come above all else… and that extends to the wonderful animals that make our world a better place. In keeping with our company-wide commitment to ethical product development,

Moxie never uses animal by-products such as: hide glue, bone pigment, or beeswax, nor do we participate in animal testing of any kind. Our products are 100% environmentally safe, people safe and animal safe. 

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” – Mahatma Gandhi